Журнал «Наследие и современность» – специализированное научное издание по проблемам сохранения и использования культурного наследия, выпускающийся на базе Казанского федерального университета.

_{Abdullina L.R., Brisart Michael J.M. Frame modeling of the image of Russia in French media discourse}

_{Abstract. The article is devoted to formation of media-linguistics, whose focus of research is the media discourse, in Russian and foreign science. It highlights the method of frame modeling widely used in media linguistics. It focuses on the notion of frame-script, describes its structure of key topical subframes consisting of slots. The necessity of applying this method in the description of Russia’s image representation in French newspaper discourse is justified. The comparative analysis of models of the frame-script "Russia" is carried out for two different time intervals. The subframes “Politique russe”, “l’UE”, “Gouvernement russe” and “l'Ukraine” are set as dominant for both periods. In subframes there were selected slots illustrated by examples of verbalization in newspaper discourse. Prevalence of some slots and the presence of others to a lesser extent are explained. It is concluded that the representation of Russia’s image in French newspaper texts varies depending on the events happening inside the country and in the international arena. The study of a country’s image in a foreign discourse cannot be considered as universal for foreign-language media picture of the world and is objective only in relation to a given period.}

_{Key words: media discourse, media text, newspaper discourse, newspaper discourse, slot, Russia.}

_{For citation: Abdullina L.R., Brisart Michael J.M. Frame modeling of the image of Russia in French media discourse. Kazan Linguistics Journal. 2019; 2 (2): 5–20. (In Russ.)}

_{Akimova O.V. Terminology and specialized sublanguages in translation training}

_{Abstract. The necessity of efficient translation as a means of international communication in cooperation between different countries is absolutely vital. In this respect, for the effective level of mutual understanding in various specialised and professional domains it is necessary for any professionals and translators as well to admit that learning foreign languages should be aimed at analysing elements and structures of languages for special purposes (LSP), or sublanguages, to provide fruitful communication determined by specific data. The article highlights the problems of standard and non-standard units of LSP including terms and units of professional popular languages. Also the attention is focused on discourse analysis as some opportunity to characterise the properties of terms and non-terms in order to build specialised language competence in communication and translation. The examples for the research material are taken from the Civil Aviation Radioexchange Discourse in English and Russian; their translations are provided. The language material is particularly suitable for emphasising on terminology and practicing it in emulated processes of translation.}

_{Keywords: language, linguistics, English, term, LSP, sublanguage, translation, discourse}

_{For citation: Akimova O.V. Terminology and specialized sublanguages in translation training. Kazan Linguistic Journal. 2019. 2 (2): 21–31. (In Russ)}

_{Alikberova A.R., Balakin D.A. Internet-memes in Chinese Mediasphere as a reflection of modern reality}

_{Abstract. The relevance of this problem is due to the penetration of the Internet in all spheres of life, including the increasing influence on the political views of the people. Internet memes are becoming a specific reflection of modern reality and a new kind of socio-political discourse. The purpose of the article is to study and analyze the most popular Internet memes in the Chinese media space, to compare the main trends in modern Chinese and to determine their connection with key events within China and abroad. The leading approaches to the study of this problem are the system-structural approach and comparative-comparative analysis. The main result of the study is the identification of new linguistic and cultural characteristics in the compilation of the Internet meme, which in turn becomes a reflection of the modern language picture of the world. Also, during the study, it was proved that most of the Internet memes are socially or politically colored, some of them penetrate from the unofficial Internet space to a higher language level, are included in the generally accepted active language reserve.}

_{Key words: Chinese Internet, modern vocabulary, Internet meme, media space, Chinese culture.}

_{For citation: Alikberova A.R., Balakin D.A. Internet-memes in Chinese Mediasphere as a reflection of modern reality. Kazan Linguistic Journal. 2019. 2 (2): 31–41. (In Russ)}

_{Omarova R.A., Кenzhetayevа G.K. The peculiarities of literary translation (on the material of "The people of the Abyss" book by Jack London and its Russian translation}

_{Abstract. The article is devoted to the peculiarities of literary translation as an act of cross-language communication to achieve equivalence with the original language; an attempt is made to systematize some theoretical studies on the problem of literary translation. The author also studies the use of translation transformations in the translation of literary texts from English into Russian to achieve an adequate artistic and aesthetic impact. In this article, the authors conducted a more detailed analysis of the use of translation transformations in the novel “The People of the Abbyss” Jack London translated by E. Kalashnikova.}

_{Keywords: culture, literary translation, communicative setting, cross-language communication, literature.}

_{For citation: Omarova R.A., Кenzhetayevа G.K. The peculiarities of literary translation (on the material of "The people of the Abyss" book by Jack London and its Russian translation. Kazan Linguistic Journal. 2019. 2 (2): 42–53. (In Russ)}

_{Sakaeva L.R., Khusnutdinov K.R. Peculiarities of translating terms of nanotechnology discourse}

_{Abstract. Nanotechnology is a relatively new, developing discipline. As it develops, new terms are created, and technical translators are faced with the task of creating corresponding new terms in the target language. The emergence of new terms in the new field requires their standardisation. Standards are still being developed and revised, and a comprehensive study of terminology of a relatively new branch of science should contribute to the formation of a universal technical language. The article deals with the peculiarities of translating nanotechnology discourse terms from English into Russian (based on GOSTs). The analysis revealed the most frequent translation method is loan translation. It was used to translate 58% of the terms. Less common are transformations, which were used to translate 17% of the terms, equivalent terms selection – 13% of terms, descriptive translation – 6% of terms, transliteration and transcription – 6% of terms. After comparing the results of the study with the works of other authors over the past five years, it was concluded that there was no consensus on the frequency of using one or another translation method in nanotechnology discourse and that further research in this field is needed.}

_{Key words: translation, translation methods, term, technical translation, nanotechnology.}

_{For citation: Sakaeva L.R., Khusnutdinov K.R. Peculiarities of translating terms of nanotechnology discourse. Kazan Linguistic Journal. 2019. 2 (2): 54–66. (In Russ.)}

_{Satarova L. Kh., Kurmaeva I.I. Problems of intercultural communication and translation adaptation (from the example of the translation of the poem by Heinrich Heine "Lorelei")}

_{Abstract. The relevance of the problem under study is lies the fact that the theory of translation as an independent scientific discipline, alongside with translation practice, gradually forms a more global discipline - the theory of intercultural communication. The aim of the article is to analyze translations of works by German writers, identifying the difficulties of adaptation and intercultural communication on the example of translations of Heinrich Heine’s poem “Lorelei”. The methods of the research are the study, analysis and synthesis of recent advances on the subject under study. The results of the research have theoretical and practical significance. The work systematizes and summarizes materials on the problems of translation of literary works that can be served as a basis for further research.}

_{Key words: translation, adaptation, intercultural communication, education, foreign languages.}

_{For citation: Satarova L. Kh., Kurmaeva I.I. Problems of intercultural communication and translation adaptation (from the example of the translation of the poem by Heinrich Heine "Lorelei"). Kazan Linguistic Journal. 2019. 2 (2): 67–77. (In Russ)}

_{Silakova S.A., Filipenko E.A. Chinese dictionaries of Palladius (Kafarov) and F. W. Baller: similarities and differences}

_{Abstract. This article presents a review and comparison of the two-volume Chinese-Russian dictionary of a member of the Beijing Spiritual Mission, Archimandrite Palladius (Kafarov) and the Chinese-English dictionary of the representative of the British Protestant Mission Frederick William Baller. These dictionaries are examples of the work of representatives of Christian missions (Orthodox and Protestant) who served in China and studied Chinese. The relevance of the study is determined by the fact that dictionaries that were previously not considered together, published by different spiritual missions in approximately one period, were taken for comparison. This study was conducted to identify the main features of the similarities and differences in the approaches of missionaries to compiling dictionaries and learning Chinese. To achieve the goals set in the article, the method of content analysis, the method of external and internal analysis of sources were used. Based on the results of the study, the following conclusions were made. The missionary dictionaries compiled at the end of the 19th and the beginning of the 20th centuries have similar and different features, which indicates the difference in the scientific approaches of the missionaries who represent the different Christian missions that existed in China during the specified time period. Despite the differences, both dictionaries served as the basis for the further study of the Chinese language in different countries, which underlines their scientific significance for world sinology. The results obtained as a result of the study are of scientific importance for studying the experience of compiling Chinese dictionaries in Russia and abroad.}

_{Key words: dictionaries, Chinese, Russian, English, Beijing Spiritual Mission, British Protestant Mission.}

_{For citation: Silakova S.A., Filipenko E.A. Chinese dictionaries of Palladius (Kafarov) and F. W. Baller: similarities and differences. Kazan Linguistic Journal. 2019. 2 (2): 77–90. (In Russ)}

_{Takhtarova S.S., Pavlov D.V. Communicative portrait as the main means of creating the character image (based on novel by Anthony Burgess “Doctor is sick”)}

_{Abstract. This article discusses the concept of a communicative portrait and its role as a criterion of the social status of the character. Sustained and independent links between speech and the behavior of literary character in the social structure of society are revealed, and it leads to a better understanding of the content of the text. An analysis of the speech portrait of the protagonist of the novel “Doctor is Sick“, Edwin Priboy, is being carried out, while the attention is focused on the communications behavior of the person and his linguistic view of the world. It is noted that such a method predetermines the semantic structure of the text, its logical and compositional organization and communicative orientation. Particular attention is drawn to the author's desire to show the confrontation between the two "parallel worlds", which entails the reader identifying information encoded in the literary text. It is an extremely important aspect of understanding the plot of the book.}

_{Key words: communicative portrait, linguistic view of the world, literary character, speech portrait, communications behavior.}

_{For citation: Takhtarova S.S., Pavlov D.V. Communicative portrait as the main means of creating the character image (based on novel by Anthony Burgess “Doctor is sick”). Kazan Linguistic Journal. 2019. 2 (2): 90–97. (In Russ)}

_{Yahin M.A., Kachigulova A.T. Peculiarities of the paremiological fund of the French and Russian languages}

_{Abstract. The article describes the features of the paremiological Fund of French and Russian languages. The relevance of the topic is determined by the increased interest in the study of paremiological units of foreign languages through comparative analysis, the expansion of the scope of use and composition of proverb, and as a consequence, the need for in-depth study. The article reveals the content of the concept of “paremia”, formulated the tasks of paremiology as a scientific discipline, explores the paremiological Fund of Russian and French languages, identifies their common and different features. On the basis of comparative analysis of empirical material, the article presents the conclusions about the features of the paremiological units of the studied languages. Key words: linguistics; paremiology; proverb; paremiological unit; proverbial metaphors.}

_{Keywords: cultural linguistics, phraseology, phraseological unit, paremiology, proverb, communication.}

_{For citation: Yahin M.A., Kachigulova A.T. Peculiarities of the paremiological fund of the French and Russian languages. Kazan Linguistic Journal. 2019. 2 (2): 97–105. (In Russ)}

_{Baranova M.I. Chicano satire in “Klail City” by Rolando Hinojosa}

_{Abstract. The paper dwells on the satirical discourse of the Chicanos as a means of understanding Mexican-American problems in the novel Klail City (1987) by a Chicano novelist Rolando Hinojosa. Mexican-American and Anglo-American worlds, as well as their cultural confrontations, are central to the novels of the writer. Melancholic and buffoonish humor of the Chicanos, represented by two groups of characters, the main and secondary ones, has several functions. The most significant are insider/outsider distinction, criticism of the outsiders and unity of the insiders based on shared/opposing views, withstanding hardship of life, breaking positive self-stereotypes, criticizing the community members for the loss of values. Nevertheless, social and cultural problems raised in the novel leads to the idea of gradual merging of Mexican-American and Anglo-American cultures and their mutual cultural enrichment.}

_{Keywords: Chicanos, Rolando Hinojosa, Klail City, Chicano humor, satire, satirical discourse.}

_{For citation: Baranova M.I. Chicano satire in “Klail City” by Rolando Hinojosa. Kazan Linguistic Journal. 2019. 2 (2): 106–115. (n Russ.)}

_{Burenkova O.M., Khamitova L.M. Significance of a proper name in literature (by the example of  Sh.Galiev and R.Minnullin’s poems)}

_{Abstract. This article discusses the proper name in a literary  text. We focus on the study of the basic functions of anthroponomy. The focus of this work is the study of the origin of anthroponyms and use in a poetic texst. The characteristics of each functional style has long been allowed to oppose the literary style of all the others by the presence of literary texts of a particular semantic difficulties, the multi-layer composition and aesthetic functions of speech, organizing the whole context of the work.}

_{Keywords: anthroponym, literary, text, proper name, appellative.}

_{For citation: Burenkova O.M., Khamitova L.M. Significance of a proper name in literature (by the example of  Sh.Galiev and R.Minnullin’s poems). Kazan Linguistic Journal. 2019. 2 (2): 115–122.}

_{Basharan V.I., Khabibullina E.K. Communicative orientation of the course in Turkish language}

_{Abstract. The article examines the basic methods and techniques used to improve communication skills of the students learning Turkish language. Based on the student's educational orientation; active interaction and communication, motivation, information, innovation and selection of materials especially learning and communication skills are important components of the process. What methods are the most effective development of speech skills is studied. The learning of foreign language is successful only with the using of communication process. Communication-oriented teaching is the theme of research, improvement and foreign language teaching applications development both in Russia and abroad. The researches of foreign and Russian language experts are included.}

_{Keywords: Turkish language, traditional methods, communication skills, innovative technologies}

_{For citation: Basharan V.I., Khabibullina E.K. Communicative orientation of the course in Turkish language. Kazan Linguistic Journal. 2019. 2 (2): 123–129. (In Turk)}

_{Biderkesen D. Yabancılara Türkçe öğretiminde takısız ad tamlaması sorunu}

_{Abstract. The problem of learning compound nouns on teaching Turkish to Russian-speaking audiences is the subject of research. The discussion of compound nouns is one of the topical topics of the Turkish language, which continues from the past to the present day. This problem brings some difficulties on teaching Turkish for foreigners. The purpose of this article is to investigate the historical development of the process of the emergence of noun sentences and to classify the overall results by comparing them with earlier studies on this topic. We researched earlier studies and noticed that linguists who study the compound nouns of the Turkish language are divided two different groups, so appear two different classifications. The following results were founded in this article: first reason of difficulties learning Turkish language is the discussion of third type of compound nouns, second - the grammatical differences between Turkish and Russian languages. The article also provides a historical overview of the compound nouns, which is not limited by this article, and will be continued in subsequent studies.}

_{Keywords: actual problems of Turkish, Turkish as a foreign language, problems of teaching the Turkish language, problem of learning compound nouns}

_{For citation: Biderkesen D. Yabancılara Türkçe öğretiminde takısız ad tamlaması sorunu. Kazan Linguistic Journal. 2019. 2 (2): 130–144. (In Turk)}

_{Titus Ju. Russian heritage learners’ goals and motivation}

_{Abstract. This article focuses on the specifics of heritage language learners’ motivation and learning goals and compares it with the motivation of traditional L2 learners. The aspects of heritage learners’ motivation are analyzed through the data received from the learners’ questionnaires and interviews in which the Russian heritage learners reflect on the issues of their cultural identity, their own perception of their heritage language strengths and weaknesses, and their personal goals and motivation in learning the heritage language. The results obtained in the survey point to the prevalent integrative motivation of heritage learners. The article also contains curriculum design recommendations for heritage language learners in light of their motivational orientation and long-term language goals.}

_{Key words: heritage language, bilingualism, second language acquisition, motivation, identity, curriculum design, teaching and research}

_{For citation: Titus Ju. Russian heritage learners’ goals and motivation. Kazan Linguistic Journal. 2019. 2 (2): 144–160. (In Russ)}